From Concept to Creation
As soon as the Power Project concept had been created, we knew we wanted to produce a capsule collection of empowerment tees that were different from our usual graphic tee offering and would make an impact. We wanted them to be bold, engaging, powerful, and (of course) seriously cool.
Now, this wouldn’t be a Supré campaign without our Supré Foundation being a big focus. We didn’t just want these tees to look good, we wanted them to do good. That’s why 10% of proceeds from the sale of our Power Project Empowerment tees will go straight to the Supré Foundation, and funding programs that support, empower and educate girls globally.
Some of these projects include:
-Partnerships with The Alannah Madeline Foundation and Headspace to create anti-bullying resources both in school, through our stores and online.
-Funding education programs in New Zealand
-Distributing reusable sanitary packs in South Africa
We hope you love the Power Project tees as much as we do and wear them proudly. We hope this campaign inspires you to start conversations and share your magic—because all self-expression is worthy of an audience. Your voice matters, and YOU matter.
Share with us @supre_instagram #ThePowerProject